Tmall, an online retail website owned by Alibaba, has announced that it expects 1,000 new international and domestic cosmetics brands to join the Tmall platform this year in order to satisfy Chinese consumer demand.
 
“We are honored to be trusted by 180,000 brands on our platform, empowering them to accelerate their digital transformation and grow their businesses in China,” said Jet Jing, president of Tmall. “As China continues its consumption upgrade, more and more people from different age groups and geographic locations are willing to spend more on high-quality beauty products. We are looking forward to working with more brands to address the opportunity.”
 
Tmall’s sales of beauty products, led by cosmetics, reportedly exceeded 60% last year. 

As of February 2018, Tmall claims more than 500 million monthly active users.